Writing Portfolio

Portfolio Content

1) Blogs

2) Ad Copy

3) Newsletter

4) Email Campaign

5) Sales Page

Quick Preview:

Blog 1, Blog 2, Newsletter, Email Campaign, Sales Page, Ad Copies

Keep Scrolling:

For detailed information on each item.

But first,

How Can Content Make Sales?

Idea is to craft a journey that helps the customer from having no idea about the problem to eagerly wanting your solution.

For example, think of someone struggling with outdoor allergies but unaware of the specific causes.

We begin by educating them about common allergens in the air, and their impact.

Next, we discuss various solutions like air purifiers, houseplants, and regular cleaning

Then, we highlight how our product; the air purifier stands out. Its features, benefits, and comparisons.

Leading the customer to realize that our product might be the best solution for their needs

Portfolio Approach:

I've used the same strategy to design a sales funnel for a hypothetical product.

Let's get started.

A little background on the product.

Fitness and Wellness Course

• This portfolio is just a trailer for what's needed for skyrocketing sales.
• It takes at least 8 touchpoints with customers before making a sale.
• Inside:
  • 2 Blogs
  • 1 Newsletter
  • 5 Email Series
  • 1 Sales Page
  • 3 Ads

Up next, I'll unpack the reasons behind each piece of content and where they stand in the customer journey. If you don't want to bore yourself with the nitty-gritty, feel free to dive straight into my portfolio

If you want to know the deets...

Sales Funnel

Step 1: Unaware

• Objective: Introduce potential problems to an unaware audience
• Platform: YouTube, Instagram, Blogs, Articles, etc
• Audience: Desk job workers in their 30s.
• Goal: Educate on the potential health impacts of an inactive lifestyle
• Framework: AIDA.
• Blog: [Visit the blog here ]

Step 2: Problem Aware

• Objective: Offer solutions to those recognizing their issues.
• Platform: YouTube, Instagram, Blogs, Articles, etc
• Approach: Introduce solutions gently, and avoid hard selling.
• Goal: Be helpful through valuable content.
• Framework: PAS.
• Discover More: [Find the blog here].

Step 3: Solution Aware

• Objective: Build trust and introduce our product.
• Method: Use newsletters for consistent engagement and value delivery.
• Content Strategy: Weekly informative newsletters.
• Frameworks: Hero's Journey, FAB.
• Sample Newsletter: [3 tips Tuesday. Exercise of the week, 1 nutrition that reduces joint pain, 1 supplement to help you sleep better]

Step 4: Product Aware

Its target is to make the users click on the desired landing page. I am taking an example of email campaigns.

• There are various campaigns:
  • Welcome Sequence
  • Checkout Sequence
  • Product Launch Sequence etc.
• In this example, I have built a sales sequence
  • There are 5 emails in the following sample.
• Email Campaigns

Step 5: Most Aware

• This is the money-making machine.
• Ask users to buy your product.
• Tell them exactly what will they get
• Show proof of why they should trust you
• Sales Page
• Disclaimer: The testimonials are not original. I borrowed it from another fitness page. Everything else is my own work.

Ad Copies

• If you want more traffic to your funnel, running ads on social media might be an option.
• For that, you'll need a short story that'll convert scrollers into visitors
• Ad copies are quick stories that hook the users and compel them to take action
• I have written 3 ad copies,
  • One that generates leads
  • One for retargeting
  • One for Sales

This is just a sample portfolio to showcase the different types of copies I can write.

There are a few more that I have not included here:

• E-books
• Articles
• Product Descriptions
• Lead magnets
  • Templates
  • Blueprints
  • Checklists
• Landing Pages
• and more...

But the ideas and frameworks stay the same.