S1E5: Clear any Objections

Turning Browsers into Buyers

Imagine, you are in a treasure hunt. You have located where your gold is. You have a ship and a navigation system. You also have clues that save you from going to false trails.

Now, it's all about finding the gold.

In business terms,

1) You have your target customer personas

2) You know what hurts them

3) You have your product to solve their problems

4) You have the tools to reach them

5) You know what works and what doesn't

Now it's all about cashing in their interest.

What's the end goal?: turning customer curiosity into treasure — making sales!

Setting the Scene: The Challenge

Imagine you want to buy a wedding dress. You walk into a clothing store. There's a smiling shopkeeper, helping you with what you need, and answering all your questions. Measures your size, make sure it fits, and gives you options to choose from. Offers you tea, and coffee, and makes you feel very important. This personal touch can turn even the most undecided shopper into a buyer.

But in the world of online shopping, the situation is quite different.

1. The Missing Shopkeeper:

In the digital realm, there’s no shopkeeper. Studies show that around 70% of online shoppers abandon their carts before buying. Why? Often, because there's no one there to help them overcome their last-minute doubts or questions. They don’t feel special anymore.

2. Why Are They Here?

Online visitors often just browse without the intent to buy right away. It’s said that the average conversion rate for online stores is only 1-2%, meaning that 98% of the time, people don't buy anything during their visit. Without answers to their silent questions, these potential customers slip away like sand between your fingers.

3. Choices Everywhere:

The internet is a vast ocean with countless islands, each offering its own goodies. In such a competitive space, retaining a customer is a challenge. There are roughly 16 million online retail stores.

4. The Silent Signal for Help:

Reaching out for help can be tough. A survey says that if a customer can't find an answer within 2 minutes, 89% will leave the site. It's like being on a lonely island and signaling a ship without a flare gun.

How to handle this?

How do you make sure that the people who find your online store actually end up buying? By turning your website and online presence into something as valuable and helpful as the best shopkeeper there is.

Here’s what you do:

🗺️ 1. Make It Personal: Implementing a Customer Relationship Management (CRM) system can help you analyze what your customers like and want. Personalized service can increase sales by up to 20%. When customers feel like you know them, they're more likely to buy.

🗺️ 2. Clear Signposts: You need to make your calls to action – the signposts of your site – really tempting. Whether it’s a discount, a promise of quality, or something else that's special about what you offer. It needs to be loud and clear. When customers know exactly what they’re getting, they’re more likely to hit the button.

🗺️ 3. Less Is More: When faced with too many choices, people will feel overwhelmed. By curating your products and offering helpful guides, you can lead your customers straight to what's best for them. A streamlined path to their success ensures your success.

🗺️ 4. Always Open for Chat: Just like ships use radios to call for help, you can use chatbots and customer service teams for your customers. As simple as a click of a button. Quick and helpful responses can turn a visitor into a loyal customer.

Treasure Awaits: The Checkout

In the end, your goal is to make your online shop a place where visitors not only feel welcomed but also guided smoothly toward making a purchase. With the right approach, your digital platform can be just as persuasive and comforting as a trusted shopkeeper.

By focusing on personalization, clear communication, simplicity, and accessibility, you're setting sail toward a successful journey where every visitor has the potential to become part of your treasure of loyal customers.

Incredible work by following this journey so far! You have made it to the final leg of this treasure hunt. You are already better than the 99% of your competition.

You've made sure that your customer journey is bulletproof. Whoever is interested in solving their problems and if you happen to solve them, they will buy from you and you only.

Now the question is, how do you make sure you are popping up in front of the right people and more importantly lots of them?

Because that is the key to getting rich!

Let's explore that together in the next blog :)

Housekeeping:

1. Keep an eye out for our series: ‘How to Grow Online.’
2. You've just unraveled the mysteries of ‘Clear Objections’ - S1E5.
3. Revisit our previous adventure ‘Talking to your Customers?’ - S1E4.
4. Next up: S1E6: ‘Reaching your Customers’
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6. Drop by and say hi! on LinkedIn