S1E3: Handshake with your Market

When you do nothing, you lose customers to others who are taking action.

Once you've got our customer personas (your compass), it’s time to start the journey towards your treasure (customers). Treasures and customers have one thing in common: they can't be delivered to our doorsteps.

It would be foolish to be sitting around and waiting for the doorbell to ring. you have to set out a sail in the market. But how?

Picture this: as you stand on the shore, your competitors are sailing towards the horizon. You have a map, and your treasure is somewhere far across the water. Your compass leads the way; it points the way we should go. But how do we actually go there? Do we dare a little exercise, or do we build a ship?

The answer seems clear. Without a ship — a strong online presence — our business is like an endless swim against the current. Using door-to-door selling today is like entering a yacht race with a rubber tire. It's cute, but not exactly winning material. Instead, we need a powerful vessel, a robust online platform, that takes us to our customers quickly and efficiently.

A bit of traditional effort, like 1-to-1 selling, is necessary to test the waters — to understand what works and what doesn’t. But scaling requires a different approach. There is only so much we can swim in a day. But with a boat?

Our Warship in the Business Seas

Our online presence is our warship, armed with the most advanced digital tools to navigate through competitive waters, address customer queries promptly, and steer toward the island of success. But what makes our warship so invincible?

1. Website: Our Digital Storefront

• The First Impression: Our website is often the first thing that a potential customer sees. It’s our chance to make a lasting impression on digital wanderers.
• Showcasing Our Identity: Here we display our services, share our success stories through testimonials, and invite engagement with contact forms and newsletter sign-ups.
• The Trust Factor: 75% of consumers assess a company’s credibility based on its website design. This statistic alone underscores the website’s critical role in our online arsenal.

2. Social Media: Our Megaphone to the World

• Communication Is Key: Social media platforms act as our loudspeakers, essential for talking to our audience.
• Reach and Influence: With over 4.2 billion users, social media channels enable us to tap into more than half the world’s population.
• Engagement and Visibility: We use these platforms to spot trends, interact with other digital ships (engagement), and signal our position and availability for business through our content.

3. SEO: Our lighthouse

• Navigating the Waters: SEO is the stable lighthouse that helps our business to chart course through the search engine landscape, ensuring we’re discoverable by those who seek us.
• Visibility on Search Engines: A striking 90.63% of web pages remain unseen in Google searches due to a lack of SEO strategy

Seize the Bounty of Opportunities

The digital world is like a big, mysterious sea full of treasures and chances for those brave enough to go sailing. But we can't just start this adventure without preparation. We need good plans and tools. We have to be ready for the wild waves of change, other companies trying to beat us (like pirates), and the way the market can change like the weather.

As we build our online place — our ship — we're making more than just a boat. We're also building a light tower that brings customers to us, a stage to show what's special about us, and a way to go places we never thought we could.

In the end, what we're looking for isn't just more sales or more people buying from us. It's about making our brand strong and known to the world.

The digital world is waiting, and it's time to go sailing. With our map and compass, let's head towards the treasures waiting for us. Let's go on this journey together and grab the big chances out there. We can't miss out by doing nothing. 🚢💼🗺️

Now, you have a treasure map, a navigation system, and a vehicle to reach your customers. Next, we start talking to our customers about what they like and dislike.

We set up a system that constantly provides clues that can help us avoid going in the wrong direction.

Housekeeping:

1. We're navigating through a series: ‘How to Grow Online’.
2. You’ve just explored ‘Handshake your Market?’ - S1E3.
3. Revisit our previous adventure ‘Who’s Your Market?’ - S1E2.
4. Stay tuned for S1E4: ‘Talk to your Market?’
5. Want a logbook of our journey? Sign up for our twice-a-month newsletter.