Season 1 Trailer: How to Grow Online

Ever feel like small shops are getting lost in a world where big online stores rule? Don't worry! There's a way for your store to shine bright online, too!

Here's the thing: small shops and businesses in towns are having a tough time. Why? Because everyone's shopping online! But going digital seems super scary. There are tons of things to learn, choices to make, and all that without even talking about costs and who's going to do all the extra work.

Imagine being Prashant. He has two clothing shops in his town, and everyone knows him. But then, big names like Amazon and others come into the picture, and fewer people stroll into his shops. It's not just folks from far away he's missing; his regulars are shopping online now, too!

Prashant felt stuck. His good old shops were missing out because they weren't online. It wasn't just about people from other places; even his town's folks were drifting away. Sticking to the old ways of selling started to feel like being caught in quicksand.

But hey, it's not game over. There's a way to get businesses like Prashant's back in the spotlight.

Welcome to our brand new series 'Scaling: How to Grow Online!' This guide is like a magic map that shows you how to make your business pop on the internet, without making it feel like a giant mountain to climb. Here's what we'll do:

1. Identify Pain Points - What’s wrong in the market?
2. Define Target Personas - Who’s your market?
3. Develop Online Presence - Digital handshake with your market
4. Customer Journey - How will your market talk to you?
5. Engage Leads - Clear any objections
6. Digital Marketing - Reach out to your market
7. Convert & Monetize - Money Money, make money!
8. Analyze & Refine - Print more money!

Not that spooky right? In the upcoming episodes, we will see a step-by-step guide on how to implement these. Easy Peasy.

Next up, understand your customer's problems and how to do that.

See you in the next one :)

Some housekeeping:

1. I will roll out these blogs in the form of a series of episodes, so it is easy to track. Consider this as a trailer. Next up - S1E1: What’s wrong in the market? This season has 8 episodes.
2. I know you are tired of the word ‘Newsletter’, but I think it's a good idea.
   1. It is nothing fancy, nor anything new. All the episodes, summarized. Twice a month.
   2. Keeping track of every episode will be a pain.
   3. I will summarize all of them and send you on every other Sunday
   4. So you don’t have FOMO 😉
   5. I promise, no bullsh*t. Only business. Twice. A. Month.
   6. So, Subscribe.
3. learnwithakshat.com is a blog. It is like a cupboard for all my clothes. Find detailed guides on all the series and its episodes so that you can find everything in one place. With a little more detail.